Why Facebook matters to every business

 

Why Facebook matters to every business

 

I’ve heard all the reasons, especially from B2B companies…but the “our customers aren’t on Facebook” excuse is just that, an excuse.

We buy radio stations and send direct mail hoping to hit some of our target audience.  Why do we look at Facebook so differently?

With statistics (thanks to HubSpot for sharing this slide) like these… every business owner and marketing director should be figuring out how to leverage the Facebook crowd.

I’m not saying you need a fan page.  Or have to do a contest or create a game.  I’m saying you’d better understand what happens there.  You’d better be monitoring what is being said about your company there.

You need to decide HOW to be there.  But you can’t ignore it simply because you have a preconceived idea of who hangs out there.

Odds are… it’s your customers.  And they hang out there a lot.