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The banking industry has come under a lot of fire in the media of late and is fighting to prove that a few bad apples should not spoil the whole bushel.
We talk a lot about social media being where transparency and authenticity are the highest form of currency so it seems to me that banks, despite their conservative stereotype, should be wrapping their arms around social media with all their might.
Next week, I’m speaking to the Iowa Bankers Association’s marketing conference on social media and would love to be able to cite some examples of banks who are successfully using social media. Can anyone share with us some examples of how the banking industry is building new or strengthening old relationships with social media tools?
Ironically, Patrick Byers from Responsible Marketing is coming in all the way from Seattle to speak at the same conference. I’m looking forward to putting a face to the smart blog posts I’ve been enjoying since he launched his blog.
His talk on responsible marketing is also incredibly timely for the industry. Since we’re both doing two sessions, I’m going to suggest to my attendees that they catch his encore performance. If I didn’t have to do my own presentation again, you can bet I’d be there!
So what say you…can you share some social media + banking examples?
