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When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something they did WOWed you?
Think of the companies that we hear about every day. Disney, Nordstroms, and Whole Foods comes to mind. We don’t hear about their rides, shirts or olive selection. We hear about something memorable they did or created. We hear about the atmosphere, the attitudes and the energy level.
We hear about the WOW.
Think about the last time you were WOWed. What elements were present? How did they create that moment that you couldn’t help but talk about?
Or….how do you create WOW for your clients? What do you do that absolutely delights them?
For me, one of the absolutes is surprise. it doesn’t have to be a big surprise. In fact, the more minute the detail, the better.
Once you’ve thought about it (and hopefully shared here) for a bit, check out this post by Michael Hyatt. He talks about his own experiment in trying to identify WOW. What do you think of his concoction of WOW ingredients?