Get a referral by offering to give one?

We all know and understand the power of referrals. Word of mouth is as potent as it gets. You can't buy it or force it. But you can encourage it.

John Jantsch of Duct Tape Marketing created a short video about how to get your strategic partners/vendors to help you grow your business.

What do you think?

I think just the act of creating the referral guidebook on your company would be a very eye-opening experience. I'd love to see yours, if you actually take this idea and run with it.

Who knows, this might create a series of case study posts.